With more than 350 million active users, Facebook’s population has exceeded that of the United States. According to its statistics page, the average user spends more than 55 minutes each day on this social media site, and he or she becomes a fan of at least two pages per month.
Since Facebook opened up its platform to developers, the apps and pages available for commercial use have greatly increased in number and influence. Many online retailers have used it as a marketing technique or, in some cases, even as an online storefront in itself. There are many options for using Facebook to market your business, and in this article we’ll be looking at five examples of merchants who have used this popular social media tool to bring more traffic to their online stores.
Read more after the jump…
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